Catering company’s, like any business, needs systems to run professionally. A system may be as simple as a word document informing staff on the correct way to pour a coffee or where to place the cups. Staff need a source of information to refer to in order to maintain consistency within the organisation and to have a clear understanding of their respective roles. A catering company requires complex project management involving many systems but some of the same systems can be utilized from job to job, depending on how versatile the catering company is.
The key purpose of a system of any sort is ensuring the owner/operator can focus on the more important task of running and growing the business. As Michael Gerber, author of The E-Myth so aptly imbedded in the corporate psyche; our need to work on the business as opposed to in it. This is a primary and indelible task of any business owner.
This philosophy is paramount in ensuring the success of any catering company. It is all too easy to become so engrossed in the day-to-day operations of the business that the bigger picture is often forgotten and sales are affected needlessly. There exists a direct correlation between the work done on the business, i.e. marketing, planning, selling and the amount of income to the business. It is virtually impossible to have a decline in sales if effective marketing ensues, even in a competitive environment like catering in Melbourne.
A simple plan documenting the important daily operations in all aspects of the business will facilitate a much improved operational structure within the business. This will require a large amount of work initially but once documented, the only effort involved is review and tweaking where necessary. Of course, an action plan without any action is useless, so another imperative task is ensuring the right people read, understand and utilise the documentation in order for it to work.
Systems can manifest in many forms but keeping it simple is the key to success especially in a small to medium size catering company. From the kitchen to the office to the delivery, each area needs a structured set of rules and instructions for staff to be able to efficiently and effectively fulfill their roles with the resultant benefit to the business itself.
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